Hospitality

“Traveling to heal”, an idea comes back to me every time I reflect on how tourism is slowly returning to its deepest purpose: to connect, to care, and to transform. I don’t travel just to see new places; I travel to understand them, to leave something meaningful behind, and sometimes to find a part of myself that only emerges when I’m far from home. For a long time, sustainability was the ceiling of the industry. Reducing plastic, respecting the environment, promoting responsible practices — that was enough. But the world has changed. We now face a planet under stress, marked by climate crises, biodiversity loss, and widening social gaps. In this reality, the goal can no longer be “to do no harm.” We have the responsibility —and also the opportunity— to heal. This is why regenerative tourism resonates with me so deeply. It goes beyond sustainability and invites us to give back more than we take. It’s not theory or trend; it’s a different way of moving through the world, one that seeks to restore ecosystems, strengthen communities, and preserve cultural identity. It turns the traveler into something more than a spectator — into an ally. What fascinates me about this movement is

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Wine tourism is no longer an experience reserved for experts. Today, thousands of travelers —myself included— look for something beyond a perfectly poured glass: we want to feel the place, meet the people behind each label, and sense how the landscape blends with the wine born from it. I find it fascinating how wineries have evolved from production sites into true travel destinations. In them, wine meets architecture, art, wellness, and gastronomy, creating experiences that stay with you long after the visit. According to the World Tourism Organization, wine tourism is growing at more than 12% per year, driven by those seeking authenticity, connection, and sustainability. Europe: Where Wine and Art Meet Europe remains the starting point of this trend. In Spain, Marqués de Riscal in La Rioja blends history and modernity —its Frank Gehry–designed building looks like a sculpture floating among the vineyards. In Italy, Antinori nel Chianti Classico feels like an underground work of art, where family, architecture, and tradition come together in a single experience. And in France, Château Smith Haut Lafitte takes the concept even further with vinotherapy spas and tours that connect nature, wellness, and wine. What’s most interesting is how these wineries are redefining luxury. It’s no longer

Hospitality

Luxury hospitality continues to evolve, adapting to new traveler expectations and global trends. In 2025, we expect openings that, in addition to standing out for their exclusivity and sophisticated design, also stand out for their commitment to sustainability, integration with local culture and the implementation of cutting-edge technology to enhance the guest experience. For people who seek luxurious destinations to visit, here is a list of the most promising beachfront resorts, some of the highest mountain refuges, and innovative spaces in the middle of the agitated metropolis. FOUR SEASONS RESORT MYKONOS, GREECE Located on the iconic island of Mykonos, this resort combines traditional Greek island charm with contemporary luxury. Styled in a Cycladic décor, filled with whitewashed courtyards and winding pathways, it offers guests rooms with direct views of the Aegean Sea. At this sustainable resort it will be possible for travelers to enjoy private beaches, an infinity pool and cuisine that fuses local and international flavors. WALDORF ASTORIA SAN MIGUEL DE ALLENDE, MEXICO In the heart of a city declared a World Heritage Site by UNESCO, this hotel promises to be a haven of deluxe and culture. Hilton Worldwide's luxury chain will feature wellness spaces and a state-of-the-art spa, converging

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In the vast world of gastronomy, where flavors intertwine with experiences and opportunities, a challenging panorama emerges. From the influence of new policies to changing trends in consumption and the effects of climate change, enthusiasts in this sector must do more than just be prepared; they must adapt to consider new innovations that allow them to thrive amid constantly evolving challenges. Impact of Healthy Taxes and Single-Use Plastic In some countries, rather than merely requesting, the implementation of measures to promote sustainability, such as regulation on single-use plastic, has been demanded. This has led to a series of financial adjustments in the gastronomic sector, especially in countries like Colombia. Although these measures aim to promote more environmentally friendly practices, the reality is that even the smallest changes can have a significant impact on the operating costs of establishments. Faced with this panorama, entrepreneurs face the challenge of balancing the adoption of these measures with profitability, while also maintaining attractive prices for consumers. It is essential to develop strategies that allow compliance with regulations for a greener future, without compromising the economic viability of businesses. The Rise of Conscious Eating The current consumer trend has undergone a significant change, and the gastronomic sector is no

Hospitality

Imagine closing your eyes and upon opening them, you find yourself planning your next adventure. This isn't just a fleeting desire, but a reflection of a lifestyle that's gaining momentum among younger generations. Today, Generation Z and Millennials are redefining what it means to travel, infusing their values, preferences, and technology into the heart of their travel experiences. This article offers a detailed look at these emerging habits, starting from the travel behaviors and preferences of these generations. One of the most notable characteristics of Generation Z and Millennials is their focus on frequent travel, prioritizing experiences and adventures over the accumulation of material goods. This inclination reflects a broader desire to live fully and collect moments instead of objects. Sustainability: A Key Factor Sustainability, as in other sectors, is a critical element in the decisions of Generation Z and Millennials. These generations prefer brands and companies that demonstrate a genuine commitment to sustainability and social responsibility. According to an article in Conciencia Eco, Generation Z has shown a strong commitment to the environment and social change, even influencing the consumption decisions of previous generations towards more sustainable options. A global study indicates that 85% of consumers have changed their purchasing habits in favor

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For 2024, the gastronomy industry is envisioned as a culinary journey filled with exciting innovations and discoveries. From revolutionary techniques to exotic ingredients, the culinary scene is undergoing a remarkable transformation. Therefore, I am pleased to offer a detailed analysis of the trends that will shape the pace of taste preferences during this period. The rise of eco-friendly gastronomy Environmental awareness has permeated every aspect of our existence, and gastronomy is not exempt from this trend. In 2024, there is a noticeable increase in the demand for sustainable food options and the adoption of environmentally friendly culinary practices. According to the EcoCuisine gastronomic trends report, 78% of consumers are actively seeking restaurants that integrate eco-friendly practices. The revolution of alternative foods With a growing focus on health and ethics, alternative food options are experiencing a significant increase in popularity. According to data from the World Alternative Food Association, it is projected that sales of vegetarian and vegan products will represent approximately 20% of the global food market by the year 2024. Furthermore, Mintel research indicates that 65% of consumers are willing to try options that replace traditional meat. Culinary technology The way we prepare and enjoy food is being transformed by technology. From artificial intelligence-powered kitchen robots to

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At the crossroads of culinary innovation and evolving consumer preferences, the gastronomy industry finds itself in an unprecedented transformation. In this article, I am pleased to address the growing demand for vegan options, a phenomenon that extends beyond being a passing trend and solidifies itself as an essential element for the future of the sector. According to a report by EMR Expert Reports, the vegan food sector recorded a significant value, surpassing $24.59 billion in 2022. Projections indicate steady growth, with an estimated CAGR of 10.1% between 2023 and 2028. It is anticipated that by 2028, this market will have exceeded $43.8 billion, showcasing sustained momentum in the preference for such food options. Similarly, data from Research and Markets confirms this trend, revealing that the vegan food market reached a value of over $37.93 billion in 2022, projecting robust growth with the expectation of reaching over $71.26 billion by the year 2030. With that said, the growth of vegan cuisine in the gastronomy industry is driven by several factors, including the rise in awareness of healthy diets, growing concerns about sustainability and the environment, as well as the integration of technological advances in food, that have led to the development of plant-based alternatives

Entrepreneurship

Tourism is a cornerstone of the Mexican economy, and one of the standout destinations in this industry is the stunning Riviera Maya. In this setting, Grupo Xcaret, a 100% Mexican company and a leader in sustainable tourism, has grown alongside this region for 30 years, developing a portfolio of seven natural parks: Xcaret, Xel-Há, Xenses, Xoximilco, Xavage, Xplor, and Xplor Fuego, along with three tours of archaeological sites and 900 rooms offered at the Hotel Xcaret México. Thanks to this, in 2019, it achieved a remarkable milestone, amassing four million visitors since its inception. In this regard, Xcaret's success is due to a combination of factors, with a focus on sustainability, excellence in customer service, and innovation being among the most prominent. The importance of sustainability: Grupo Xcaret has led the way in sustainability by blending entertainment offerings with environmental conservation. Its natural parks stand as a testament to this commitment, allowing visitors to enjoy the beauty of the Riviera Maya while becoming aware of the importance of protecting it. However, this commitment extends beyond nature preservation; it also encompasses the promotion of Mexico's rich culture. Every experience at a Xcaret park is infused with authenticity and national pride. Visitors can immerse

Hospitality

We have been discussing how 2023 is the year of sustainability across all sectors. However, this time, I am pleased to address a crucial aspect of this paradigm shift: sustainability in the hotel industry applied to luxury, which translates into the pursuit of a balance between exclusive comfort and environmental responsibility. That said, hotel sustainability is not a trend but a solid commitment to preserving the environment and the local community. Incorporating this concept into luxury goes beyond a mere "green" label and manifests in specific practices aimed at reducing the environmental and social impact of the hotel industry. Eco-Luxury stands as an example of industry progress, reflecting the increasing awareness among both hoteliers and travelers. The integration of sustainable practices in the luxury sector is not only appealing to environmentally conscious travelers but also contributes to preserving local traditions, supporting community livelihoods, and ensuring the conservation of natural resources for future generations. Growing trend and market data According to Facts and Factors, the global luxury hotel market was valued at approximately $95.11 billion in 2021 and is expected to reach $160.48 billion by 2028, with a compound annual growth rate (CAGR) of about 4.95% between 2022 and 2028. On the other hand, according to

Hospitality

We live in an era where the awareness of well-being and health has become a guiding light in our daily decisions, and the COVID-19 pandemic, with its undeniable influence, has acted as a catalyst in how we perceive and value these aspects in our everyday lives, even influencing our choices when planning trips or vacations. According to a report by Grand View Research, the global wellness tourism market reached a value of $814.6 billion in 2022, with a projected steady annual growth of 12.42% from 2023 to 2030. Furthermore, the Wellness Tourism Market Outlook from Fact MR predicts this market to reach $2.3 trillion by the end of 2033, starting from $880 billion in 2023. Beyond the COVID-19 pandemic, social media plays a pivotal role in the evolution of this ongoing trend towards well-being. Influencers, well-known figures, and enthusiasts worldwide share their experiences in yoga, meditation, healthy eating, and self-care during their vacations, directly influencing travelers' expectations and reshaping not only what we expect from the destinations we visit but also what we demand from hotels. Just over a fifth (21%) of global travelers are currently traveling for health and wellness reasons, according to a 2022 Travel Trends study conducted by the luxury